Beyond the One-Year Budget: What Strong Credit Unions Are Doing Differently with Rob Johnson of CMyers
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Mark is joined by Rob Johnson, president and a principal owner of c. myers, for a wide-ranging conversation on strategic planning, capital strength, and the habits separating the strongest credit unions from the rest right now.
The discussion covers:
• Why a one-year budget is already wrong by January, and why multi-year scenario planning has become table stakes.
• What Jamie Dimon actually means by "fortress balance sheet" — and how credit union boards often misread the concept.
• An adventure motorcycle analogy on looking five seconds ahead and one second down, and what it means for executive attention.
• Net Economic Value (NEV) improvements across the industry over the last two years, and why earnings risk deserves equal billing.
• The trap of FinTech contracts that only work at small scale.
• Why treating scenario analysis as a regulatory exercise leaves real decision information on the table.
• Redwood Credit Union as a case study in product design, crossing $10 billion, and building engaged membership through benefits checking.
• Growth through rate versus growth through experience — and why framing it that way misses the point.
• The Super Bowl analogy on execution and why no team wins with a material weakness.
